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NOKIA REVIVES ITS INDESTRUCTIBLE CANDY BAR—AND SHOWS OFF THREE NEW PHONES

The new and improved Nokia 3310.HMD GLOBAL

BEFORE THERE WAS iPhone, there was 3310. After its launch in 2000, Nokia sold more than 125 million models of its indestructible candybar, turning Snake into a cultural icon and searing that tinkling ringtone permanently into the back of your mind. If you didn't own one, you probably knew someone who did. And you were probably jealous.

It's been almost 17 years since the 3310 first came out. In that time the Nokia brand has been bought, sold, and stripped for parts. At one point the 3310 even made a comeback, in the form of a wonky Windows Phone device with a huge camera bump that didn't exactly excite the buying public. The company now making Nokia phones is HMD Global, a private equity-backed firm created explicitly to make new Nokia phones. For their first act, the new owners set about restoring the 3310 to its former glory, while bringing the beloved old phone into the new era.